How To Properly Use Keywords In Your Cover Letter 

How To Properly Use Keywords In Your Cover Letter

Do you know how to properly use keywords in your cover letter? If you don’t, this article will show you how. And if you’re looking for a job, you surely understand how important it is to have a standout cover letter. However, did you realize that the success of your application might depend entirely on selecting the proper keywords? 

Many employers in the modern job market utilize applicant tracking systems to search resumes and cover letters for certain keywords that meet the job criteria. As a result, it’s critical to understand how to utilize keywords effectively in your cover letter if you want to raise your chances of getting an interview. 

In this article, we’ll explain what keywords are, why they’re important, and how to utilize them in your cover letter. 

Keep reading!

What Are Keywords In A Cover Letter?

Keywords are simply specific words or phrases that describe the skills, qualifications, and experience that an employer is looking for in a job candidate. These could be anything from technical skills and industry-specific jargon to soft skills like “team player” and “strong communication skills.” 

By including these keywords in your cover letter, you’re essentially showing the employer that you have what it takes to excel in the position they’re hiring for. Plus, using the right keywords can help your application get past those pesky automated applicant tracking systems and into the hands of a real human being! 

So, don’t underestimate the power of keywords – they could be the difference between landing your dream job and getting lost in the shuffle.

How To Properly Use Keywords In Your Cover Letter

1. Examine the job description

Before you begin writing, carefully read the job description and underline any particularly important terms or phrases. Include these in your cover letter because these are the abilities and qualities the company is seeking.

2. Utilize keywords wisely

Don’t just throw them in your cover letter at random; be sure you utilize them in a way that makes sense and highlights your expertise and credentials. If the job description specifies “customer service skills,” for instance, you may cite a moment when you delivered exceptional customer service in a prior position.

3. Be specific

Use specific keywords that are pertinent to the position rather than broad, general terms. You may mention you have experience with “Agile project management methodologies” instead of saying you have “project management skills,” for instance.

4. Avoid going overboard

Although it’s crucial to include keywords in your cover letter, you don’t want to overdo it and come off as someone who is just attempting to check off a list of buzzwords. Ensure your cover letter reads smoothly and convincingly and presents your experience and qualifications.

5. Proofread

Check your cover letter thoroughly to make sure all of your keywords are spelled correctly and utilized in the appropriate sentences. How your application is seen might be completely altered by a single mistake or awkwardly placed word.

6. Use different terms

To demonstrate your flexibility and command of the subject, consider utilizing different keywords instead of the same one again. Consider adding “business development,” “lead generation,” or “client acquisition” if the job description asks for “sales skills,” for instance.

7. Highlight accomplishments

Use keywords to draw attention to your accomplishments and triumphs in past positions. Instead of merely saying that you have “leadership skills,” for instance, describe how you guided a team to complete a particular task or project.

8. Utilize industry-specific language

If you’re looking for a job in a particular sector, be sure to utilize pertinent technical terminology and industry-specific lingo. This demonstrates your thorough knowledge of the market and the demands of the position.

9. Use keywords in your opening paragraph

Use keywords in your first paragraph to draw the employer’s attention right away. Be sure to include some of the most crucial keywords in the first paragraph of your cover letter.

10. Customize your cover letter for each job

Always remember to personalize your cover letter for each job you apply for. This entails reading the job description carefully and selecting pertinent keywords that are unique to the position and organization. You’ll demonstrate to the company that you’re interested in the employment and have taken the time to customize your application by doing this.

Importance of Using  Keywords In Your Cover Letter

1. Helps you stand out

To check resumes and cover letters for specific keywords, many employers utilize applicant tracking systems (ATS). Your application could never even reach a human reviewer if it lacks certain keywords. You may improve your chances of getting beyond the applicant tracking system (ATS) and into the hands of a hiring manager by selecting the proper keywords.

2. Shows your qualifications

By including job-relevant terms in your cover letter, you’re proving to the company that you possess the knowledge, abilities, and credentials they’re seeking. You may differentiate yourself from other applicants by doing this, who might not have included such terms in their applications.

3. Demonstrates your knowledge of the industry

Use of industry-specific jargon and technical phrases can demonstrate to an employer that you have a thorough understanding of the field and the demands of the position. By doing so, you may become a more appealing candidate and show the business how valuable you are.

4. Increases readability of your cover letter

Using keywords can increase the readability and scannability of your cover letter. Employing keywords might make it easier for hiring managers and recruiters to find the most pertinent information in your cover letter since they sometimes have to filter through dozens or even hundreds of applications.

5. Shows attention to detail

Use of the appropriate keywords in your cover letter demonstrates your attention to detail and your effort to mold your application to the demands of the position. This might show how meticulous you are and how dedicated you are to your work.

6. Improves your online visibility

Using the appropriate keywords while applying for a job online might help improve your online exposure. Employers and recruiters frequently use keywords to restrict their search results when looking for applicants on job boards or social media sites. You may improve your chances of being found by potential employers by utilizing the appropriate keywords in your cover letter and other online profiles.

7. Highlights your strengths

Using keywords that highlight your accomplishments and qualities will help you stand out from other applicants who might not have done the same in their applications. You may highlight your advantages and demonstrate to the employer how you can benefit their business by employing the appropriate keywords.

8. Increases your chances of success

In the end, including keywords in your cover letter might increase your chances of landing a job. You’re more likely to get called in for an interview and be hired if you can prove that you possess the skills and credentials the business is seeking.

Example of Using Keywords In A Cover Letter

Dear Hiring Manager,

I am writing to express my interest in the Sales Representative position at XYZ Company. With two years of experience in sales and a proven track record of exceeding sales targets, I believe I would be an excellent fit for the role.

As indicated in the job posting, the ideal candidate should have experience in B2B sales, lead generation, and relationship management. In my previous role at ABC Corporation, I successfully generated new leads. I maintained strong relationships with existing clients, resulting in a 30% increase in revenue over the course of one year.

In addition to my sales expertise, I am also highly skilled in customer service, communication, and problem-solving. I am proficient in Microsoft Office and Salesforce, which I believe would be valuable assets to XYZ Company.

I am excited about the opportunity to bring my skills and experience to XYZ Company and contribute to the growth of the sales team. Thank you for considering my application.


[Your Name]

Keywords: B2B sales, lead generation, relationship management, revenue increase.


In conclusion, choosing the appropriate keywords to include in your cover letter may have a huge impact on the outcome of your job hunt. You may improve your chances of being noticed by hiring managers and securing a job interview by customizing your application to the specific needs of the position and utilizing pertinent keywords throughout your cover letter. Use the appropriate keywords to highlight your talents, credentials, and value to the company by doing your homework, analyzing the job description, and doing your research.

Frequently Asked Questions

What are some common keywords to include in a cover letter?

Some common keywords to include in a cover letter are those that relate to the job title, required skills, and company values. Examples could include “leadership skills,” “project management,” “teamwork,” “customer service,” or “innovation.”

How many keywords should I include in my cover letter?

There is no set number of keywords to include in your cover letter, but it’s important to use them strategically and not overdo them. Aim to include the most important keywords that relate to the job requirements and your qualifications.

Can I copy and paste keywords from the job posting into my cover letter?

While it’s fine to use some of the same keywords from the job posting, you should avoid simply copying and pasting entire phrases or sentences. Instead, try to incorporate the keywords into your language and demonstrate how you meet the requirements.

Should I use the same cover letter for multiple job applications?

It’s not recommended to use the exact same cover letter for multiple job applications. Instead, customize your cover letter for each job by analyzing the job posting and incorporating relevant keywords and qualifications.

What's the best way to find keywords to include in my cover letter?

The best way to find keywords is to carefully read and analyze the job posting, company website, and other relevant materials. Look for keywords that are mentioned repeatedly or that are particularly important to the job requirements. You can also use online tools and resources to research industry-specific jargon and technical terms.



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