How To Start A Soup Business In Nigeria- As odd as it may sounds, soup business in Nigeria is one of the businesses some smart Nigerians are making cool money from. Busy executives in busy cities like Lagos or Abuja usually patronizes the services of soup makers to get some nice pot of soup. These executives spend a lot of time making some cool money but they have no time enjoy their money. For example, no spare time to get to prepare some good meals in their kitchen. So they live on junks which are not even helpful to the health. Some smart people decided to help address this problem by preparing their favorite soup and delivering to their doorstep.
So if you are a busy executive reading this , you don’t have to damage your liver and kidney living on meatpies and sugary drinks. With some thousands of naira, you can get yourself a nutritious and palatable pot of soup . And if you are reading this as a business opportunist, you may want to check out soup business in Nigeria. In the following paragraphs, we would show you how to start a soup business in Nigeria. So lets move!
How To Start A Soup Business In Nigeria (10 Practical Steps)
#1 Locate a niche
In running a soup business in Nigeria successfully in Nigeria, you should find a niche. What I mean by niche is category of soup. In your sphere of influence or operation, you should know the kinds of soup that people like to consume. It is advisable to operate a soup business in Nigeria in such areas. Don’t just choose a category of soup because you love it , but because others like it and would patronize you because of it.
#2 Have a business name for your soup business in Nigeria
You should have a business name and get it registered. Ensure you use name that easily depicts what you are doing and one that is quite attractive e.g finger licking, sweet taste, irresistible aroma, etc.
#3 Develop a business plan for your soup business in Nigeria
After choosing a good/ profitable category of soup for your soup business in Nigeria, the next stage is to come up with a business plan. A business plan would comprise your objective, goals, product or service details , planning, pricing, strategies, growth plan, etc. A well-written business plan is important for your business. You will also need it if you get investors or get into partnership. The business plan will also serve as a guideline for you as you run the business.
#4 Master the craft of soup making
For you to succeed in soup business in Nigeria, you must master how to make different kinds of soup in hot demand. You must be exceptionally good at making these soup than an average housewife. You may need to attend a cookery school to master these soup.
#5 You need to get a professional certification in a related field
For you to thrive in your soup business in Nigeria, you may need to obtain a professional certification in the field of catering, cooking, etc. There are some calibres of clients you may not be able to reach if you don’t have certain certifications. Such certifications would also make you more professional in your soup business in Nigeria.
#6 Obtain necessary license/ permit for you to operate soup business in Nigeria
For you to operate soup business in Nigeria, you need to obtain certain licenses and permits. If you don’t, your business will be termed illegal and you will be fined heavily if caught.
#7 Find reliable suppliers/ distributors
In running a soup business in Nigeria successfully, you need to find reliable suppliers that you would procure soup ingredients from . You should have a handful of these suppliers. Don’t just have 1 supplier to avoid disappointment or exploitation.
#8 You should have a reliable delivery service
Most of your prospects most likely are busy and wouldn’t come to your house/ kitchen to claim their pot. You will need to get the soup across to their offices and homes . Thus, you need a reliable delivery service. You should have at least 2 or more logistic companies that you contract to deliver for you expressly, any day , any time.
#9 Develop a marketing strategy
In running a successful soup business in Nigeria, you need to develop a good marketing strategy.
#10 You need to promote your business
There is a saying that the “ business you refuse to advertise and thus collapses, when eventually you have to sell off, you will have to advertise it then. Even though you already have a social media presence, you need to boost your account to accelerate sales. You can run paid adverts.
How To Develop A Good Marketing Strategy For Your Soup Business In Nigeria
1. Determine who your target customers are
Obviously, people that would need your soup are not housewives, they have all the time to cook any kind of soup. But rather your prospective clients are bachelors, business executive and other classy people.
2. Where can my target customers be found?
After determining who your target customers are, you must know where to find them. One of the best places to find them is online through social media platforms . This will lead me to the next point.
3. Create a social media presence
Since most of your target customers are online , it is expedient you create a strong social media presence. You need to have a logo that would be displayed on your social media accounts. Some of the social media you could use for your soup business in Nigeria include LinkedIn, Whatsapp, Twitter, Instagram, Facebook, etc. On your social media account should be details of your soup business in Nigeria. You can talk to neighbors , friends , colleagues that are busy executives and would need your services. Just make sure you are talking to the right people and not people that would sniff at you and discourage you.
4. You need to promote your business
There is a saying that the “ business you refuse to advertise and thus collapses, when eventually you have to sell off, you will have to advertise it then. Even though you already have a social media presence, you need to boost your account to accelerate sales. You can run paid adverts.
List Of Best Nigerian Soups For Your Soup Business In Nigeria
- Egusi
- Ogbono
- Banga Soup
- Nigerian Black Soup
- Okra
- Edikang Ikong Soup
- Bitter leaf soup
- Efo Riro
- Pepper soup
- Ewedu
- Seafood Okra
- Catfish Pepper Soup
- Beniseed Soup
Final Word
In running a successful soup business in Nigeria, you need to first master the craft of soup making and then start searching for your prospects most of whom you would find online and also through family and friends. It is one business that you can make cool cash from. One interesting thing is that it can be done as a side hustle. You don’t need to quit your 9-5 job. Infact your 9- 5 job is an avenue to source for more clients.
Frequently Asked Questions
What soup is the most consumed in Nigeria?
Ogbono soup is one of the most consumed soup in Nigeria. Ogbono is a draw soup which originated from southeastern Nigeria, but is now loved by may people all over the country.
What soup in Nigeria is the cheapest to make?
Okro soup, a type of draw soup is one of cheapest and also one of the simplest soup to cook. The soup can be enjoyed with eba, or semo. You can prepare the Okra soup plain and serve with stew or you can decide to prepare it with palm oil, crayfish, pepper, dryfish and seasoning.
What soup is the richest in Nigeria?
The richest soup in Nigeria is Ofe Owerri, originates from South-East region of Nigeria. You can enjoy it with any choice swallows.
What are the secrets of making a great soup?
- Use a sturdy pot to make your soup, i.e a pot with a thick bottom, this will transfer heat quickly and prevent your soup for burning.
- Always start with good broth
- Ensure you cut your vegetables are cut to the right size
- Allow soup to simmer before serving
- Saute the aromatics: Aromatics vegetables such as onions and garlic should be sauted. This would soften, tame any unnecessary flavor and release more pleasant flavor into the food.
- Add vegetables at different times: if you are cooking a soup that contains many vegetables , then you should add those vegetables at different times with respect to their cooking times. Dense vegetables like potatoes will cook longer and so should be added first while delicate vegetables like spinach that can withstand much heat , should be added towards the end of the cooking.
What side hustles can I do in Nigeria?
What side hustles can I do in Nigeria?
There are quite a number of side hustles you can do in Nigeria alongside your 9-5 job. Examples include:
- Soup making business
- Affiliate marketing
- Free- lancing
- Drop- shipping
- Online tutor
- Sell digital products
- Create and sell hand-made
- Blogging
- Transcribing, etc.
References
- www. shopify. com- 24 Side hustles to make dollar in 2023
- www. lowcarbafria. com – 13 Best Nigerian Soups you will love
- www. thesofte. com- How to start a soup business in Nigeria: step by step full guide
- www. bizfluent. com- How to start a soup business from home
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