How To Commence A Baking Business In Nigeria – Cakes are an integral part of many celebrations, from birthday parties to weddings and other special occasions. Innovations in the industry have allowed consumers to fulfill their baking dreams and allow bakers to be more creative in their creations.
Depending on the entrepreneur’s business plan and overall goals, a cake business can be established in several different ways. Many business owners cater to the entire community by targeting a specific niche market based on their strengths in the kitchen and the needs of the public.
How To Commence A Baking Business In Nigeria
1. Register with your local municipality
Go to food hygiene training. You can take the course online and it is sometimes offered for free through local councils.
2. Practice, practice, practice
Keep learning new skills and make sure you have the right skills. The best people to try cupcakes are friends and family; They also know their new bakery business very well.
3. Develop a niche
Decide which cake you want to focus on, whether it’s a cupcake, a celebration cake, a wedding cake, or something else. Developing a niche can help you develop your business brand identity and choose the right name to stand out from other businesses. Think about what makes you stand out from other companies.
4. Research the industry and your market
This includes how much to charge for the cake and what flavor to give the cake, etc. It is important when calculating. This is also the fun part because you can go to a lot of bakeries and eat a lot of cakes without feeling bad. After all, it’s all done in the name of market research.
5. Be prepared to set the hours
Good business planning can help you avoid unnecessarily long hours, but you must admit that you may need to put in a few more hours the first few days.
6. Know your numbers or find an accountant
One of the most important things is to improve your pricing structure. You have to be realistic and consider your time. Don’t lower the price: You’re better off with more and less because it’s so much easier than raising prices when you know you’re not getting paid enough.
7. Create a website
Building a website is key to marketing your business and is the easiest place for potential customers to see images of your cake. If you’re not sure how to set it up, use a website builder like Lou. You will see how easy it can be.
Tips To Doing A Successful Cake Business In Nigeria
It goes without saying that you know and understands your product. Your offer should be clear about the type, size, and flavor of the bread. You have to decide if you want to be a full-service bakery that offers all types of baked goods or focus on one side.
Next, you need to decide the audiences you want to sell to. Identifying your target customer, their age, demographics, and income level will help you decide where and how to sell.
1. Consider sales and promotions
The goal of a bakery business is to get as many people as possible to buy your cakes and pastries. Most of the time, this possibility will not occur to you. To build a successful bakery business, you need to know where your potential customers are and deliver your products to them. In the early stages of your business, use your network and word of mouth to promote your business.
As your cake business grows, digital channels like websites, email marketing, social media, and SEO will help you reach a larger audience. According to HubSpot’s State of Marketing 2021 report, Facebook was considered the top content distribution channel, followed by Instagram. Implement strategies to make your business discoverable on social media platforms, rank higher in search results, and build a community of loyal brand advocates.
2. Fair prices and focus on accounting
Many bakers struggle with prices, and rising inflation in Nigeria has made the situation worse. Without reasonable prices, many bakers go out of business. When starting a pastry business, you need to keep track of your expenses; Costs of materials, packaging, distribution and acquisition. Add up these costs and calculate price changes before pricing your products.
3. Follow the trends
It’s important to keep up with the trends and know what other bakers are doing. There is always something to learn. You’ll learn what they did wrong, how to leave money on the table, and work to improve your business. This could potentially become your unique selling proposition.
Also, remember that customer tastes change and you need to know what trends people are following. The bakery is seasonal; Valentine’s Day, Christmas, Muslim holidays, and other holidays are times when sales increase and often have their unique demands.
4. Be consistent
This tip sums it all up and can determine whether you will fail or win as a cake business owner. Be consistent with the quality of your product because the taste is history and people know when it’s different. Also, maintain the quality of your service and brand. To be known for something and become attached to it.
How Can you Make your Business more Profitable?
Implementing the following strategies can help increase profits:
- Teach a pastry class where students learn everything from baking to decorating. However, be careful not to give away too many trade secrets.
- Consider offering additional baked goods, such as muffins, cookies, and cakes. If you have a store, combine them with quality coffee and you can have a true recipe for success.
- Search for alliances with the best hotels and restaurants in the area. Depending on your strength, timing, and overall goals, you can be your only dessert entrant or simply provide support for larger events.
Conclusion
Starting a bakery business can be difficult, but it just takes a little dedication.
Frequently Asked Question(s)
How much can I use to start baking business in Nigeria?
In the past, some people started their bakery business in Nigeria with ₦800,000 to ₦100,000,000 but due to the high cost of bakery materials and equipment, So it’s advisable to have between ₦1,000, 000 – ₦5,000,000 in raw cash before you start.
Is baking business profitable in Nigeria?
The baking business is one of the most profitable businesses in Nigeria. This is no surprise, Nigerians eat a lot of pastries and baked foods, most especially bread. Bread is the fastest and easiest meal to make. Bread does not require any form of preparation on the part of the consumer.
How much do bakers make in Nigeria?
The average salary for a Baker is ₦23 per month in Nigeria. The average Baker salary in Nigeria is ₦276 per year. Entry level Baker positions start at ₦228 per year. Experienced senior Baker positions can get up to ₦312 per year.
Is baking still a profitable profession?
Yes, baking was really a profitable profession as the bread was an important part of the food of the Goan people. The bakers earned well and kept servants. Their families looked happy and prosperous.
What qualifications do I need to be a baker?
- knowledge of food production methods.
- the ability to work well with your hands.
- to be thorough and pay attention to detail.
- the ability to work well with others.
- maths knowledge.
- excellent verbal communication skills.
- the ability to accept criticism and work well under pressure.
- the ability to use your initiative.
What are the skills I need to be a baker?
- Understanding of Mise en Place.
- Clear Team Communication.
- Attention to Detail.
- Creativity with Flavor and Texture.
- Excellent Hand-Eye Coordination.
- Patience Under Pressure.
Reference(s)
- kwiksell.com – 5 Tips to Starting a Successful Cake Business in Nigeria according to Nuts About Cakes
- create.net – How To Start A Successful Cake Business
- howtostartanllc.com – HOW TO START A CAKE BUSINESS
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